Each graphic is dedicated to a notable project or a specific area of focus with a collection of examples.  You will see links for more details or active work throughout. So scroll on up. 

Role: Aaptiv / VP Brand & Creative   Audio fitness app  Aaptiv  had just gone through a name change. They were in need of brand strategy and visual direction. From a new identity system and photography to individual uniforms for over twenty trainers translated into a successful relaunch to members and prospects resulting in our double feature as Apple’s “App of the Day”  Check it out.

Role: Aaptiv / VP Brand & Creative

Audio fitness app Aaptiv had just gone through a name change. They were in need of brand strategy and visual direction. From a new identity system and photography to individual uniforms for over twenty trainers translated into a successful relaunch to members and prospects resulting in our double feature as Apple’s “App of the Day” Check it out.

Role: Audible VP Creative & Marketing Communications   Audible was looking to establish itself as a provider of premium and exclusive content that attracted both top talent and discerning consumers. I was tasking with building the process, team and aesthetic for new content branding. The team produced original art, photography, content systems and marketing campaigns and a creative pipeline to produce covers for hundreds of titles a month.

Role: Audible VP Creative & Marketing Communications

Audible was looking to establish itself as a provider of premium and exclusive content that attracted both top talent and discerning consumers. I was tasking with building the process, team and aesthetic for new content branding. The team produced original art, photography, content systems and marketing campaigns and a creative pipeline to produce covers for hundreds of titles a month.

Role: Audible VP Creative & Marketing Communications   Audible was rapidly expanding its footprint in Newark and looking to build relationships with the local community and attract top talent from the greater New York area. The solution was a series of campaigns positioning the value of the company to the community and to prospective professionals, with a unified campaign across Newark’s parks and train stations as well as design system for vehicles, walkways, security uniforms and more.

Role: Audible VP Creative & Marketing Communications

Audible was rapidly expanding its footprint in Newark and looking to build relationships with the local community and attract top talent from the greater New York area. The solution was a series of campaigns positioning the value of the company to the community and to prospective professionals, with a unified campaign across Newark’s parks and train stations as well as design system for vehicles, walkways, security uniforms and more.

Role: Audible VP Creative & Marketing Communications   Audible content merchandising and marketing ranged from weekly onsite member promotions to OOH acquisition campaigns which targeted various psychographics and enthusiast groups. The top two pieces showcase promotional campaigns with Nick Offerman and The X Files marquee titles with original photography and artwork. The poster art is part of the Stories Surround You campaign, utilizing a visual and text system designed to showcase the power of voice in storytelling .  Check out the Newark Penn Takeover

Role: Audible VP Creative & Marketing Communications

Audible content merchandising and marketing ranged from weekly onsite member promotions to OOH acquisition campaigns which targeted various psychographics and enthusiast groups. The top two pieces showcase promotional campaigns with Nick Offerman and The X Files marquee titles with original photography and artwork. The poster art is part of the Stories Surround You campaign, utilizing a visual and text system designed to showcase the power of voice in storytelling . Check out the Newark Penn Takeover

Role: Audible VP Creative & Marketing Communications   Looking to further differentiate itself from podcasts, Audible launched dozens of products and services to members. Matt led the teams responsible for creative strategy and development. That included concepts, copy, photography, and design for member communications and product marketing. From live events, landing pages and email campaigns to launch videos and social activations.

Role: Audible VP Creative & Marketing Communications

Looking to further differentiate itself from podcasts, Audible launched dozens of products and services to members. Matt led the teams responsible for creative strategy and development. That included concepts, copy, photography, and design for member communications and product marketing. From live events, landing pages and email campaigns to launch videos and social activations.

Role: Shutterstock / VP Creative   With an IPO on the horizon, Shutterstock needed a complete company rebrand from brand positioning to identity system and a new global marketing campaign. The rebrand was enthusiastically received both by Shutterstock customers and contributors and lauded in the branding industry.

Role: Shutterstock / VP Creative

With an IPO on the horizon, Shutterstock needed a complete company rebrand from brand positioning to identity system and a new global marketing campaign. The rebrand was enthusiastically received both by Shutterstock customers and contributors and lauded in the branding industry.

Role: Shutterstock / VP Creative   One of the most successful IPOS of 2012, Shutterstock took over NYSE for a day. We swarmed Exchange Place with 225 staff members and over 4,000 custom posters as well as a takeover of exchange place lobby with a custom 20 ft long high-definition video montage.  Read more.

Role: Shutterstock / VP Creative

One of the most successful IPOS of 2012, Shutterstock took over NYSE for a day. We swarmed Exchange Place with 225 staff members and over 4,000 custom posters as well as a takeover of exchange place lobby with a custom 20 ft long high-definition video montage. Read more.

Role: Shutterstock / VP Creative   Launched the Shutterstock blog in five languages with a goal to elevate the brand and support the community with meaningful content and communications. The relaunch led to a seismic increase in engagement, sharing and repeat visits. As Dan Lyons from Hubspot put it, “Shutterstock also runs a  really terrific blog  -- one that I consider a must-read for anyone who works in marketing, design, or media.”

Role: Shutterstock / VP Creative

Launched the Shutterstock blog in five languages with a goal to elevate the brand and support the community with meaningful content and communications. The relaunch led to a seismic increase in engagement, sharing and repeat visits. As Dan Lyons from Hubspot put it, “Shutterstock also runs a really terrific blog -- one that I consider a must-read for anyone who works in marketing, design, or media.”

Role: Shutterstock / VP Creative   Based on the insight that a large part of Shutterstock customers were using the library not to find a photo, but to find and idea, the team launched a new campaign in print and digital in 4 countries. Using just the image library and great copywriting, the campaign achieved it’s goals while also communicating the breadth and quality of the product.

Role: Shutterstock / VP Creative

Based on the insight that a large part of Shutterstock customers were using the library not to find a photo, but to find and idea, the team launched a new campaign in print and digital in 4 countries. Using just the image library and great copywriting, the campaign achieved it’s goals while also communicating the breadth and quality of the product.

Role: Shutterstock / VP Creative   Tasked with the mission to “own the floor” at design and creative conferences, Matt’s team delivered results with memorable trade show experiences that promoted the Shutterstock brands and products at places like SXSW, HOW Design Conference, TED Talks and more.

Role: Shutterstock / VP Creative

Tasked with the mission to “own the floor” at design and creative conferences, Matt’s team delivered results with memorable trade show experiences that promoted the Shutterstock brands and products at places like SXSW, HOW Design Conference, TED Talks and more.

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Role: Shutterstock / VP Creative

Launched Pixels of Fury, a live design tournament pitting designers head to head to create a poster in under 20 minutes.  It was developed to celebrate the creative community, it has proven wildly successful.  PoF grew into a global tournament and is now an established brand vehicle to showcase Shutterstock products and content. 

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Role: American Greetings / VP Creative

Produced original video, animations, graphics and emojis are part of the content offering from American Greetings digital content studio. Here is a highlight reel of some the work. Bring a tissue.

Role: American Greetings / VP Creative   In the greetings business, Christmas is the big Kahuna. From personalized videos to designs your photo cards. Pictured above is an animated photo greeting that was designed to convey the same experience as a physical greetings. Users were able to choose and customize templates. add photos, hand written letters and audio files. The end product was an interactive greeting that drove record breaking engagement with American Greetings subscribers.

Role: American Greetings / VP Creative

In the greetings business, Christmas is the big Kahuna. From personalized videos to designs your photo cards. Pictured above is an animated photo greeting that was designed to convey the same experience as a physical greetings. Users were able to choose and customize templates. add photos, hand written letters and audio files. The end product was an interactive greeting that drove record breaking engagement with American Greetings subscribers.

Role: American Greetings / VP Creative   American greetings was developing a new line of hilarious greeting cards aimed at millennials. They came to the digital studio to partner with the idea of launching it as a mobile-first card brand. The result was an app, and a patent for a new kind of greeting card with the ability create highly customizable design and send them either online or as printed greetings.all in conjunction with the in-store launch. The experience drove millions of downloads and was featured in the App Store multiple times.

Role: American Greetings / VP Creative

American greetings was developing a new line of hilarious greeting cards aimed at millennials. They came to the digital studio to partner with the idea of launching it as a mobile-first card brand. The result was an app, and a patent for a new kind of greeting card with the ability create highly customizable design and send them either online or as printed greetings.all in conjunction with the in-store launch. The experience drove millions of downloads and was featured in the App Store multiple times.

Role: Warner Bros. / Director of Creative Services   Responsible for design and interaction of key WB online experiences including online and mobile games for DC Comics, Looney Tunes, and Theatrical properties. Won multiple awards including the Webbys and Movies.com.

Role: Warner Bros. / Director of Creative Services

Responsible for design and interaction of key WB online experiences including online and mobile games for DC Comics, Looney Tunes, and Theatrical properties. Won multiple awards including the Webbys and Movies.com.

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