Aaptiv
VP Brand & Creative
Audio fitness app Aaptiv (formerly skyfit) had just gone through a name change. They were in need of brand strategy and visual direction. From a new identity system and photography to individual uniforms for over twenty trainers translated into a successful relaunch to members and prospects resulting in our double feature as Apple’s “App of the Day” Check it out. I lead internal teams, specialists, and external agencies from strategy through launch.
Acquired 2022
Photography Chis Sanders